Saturday, January 7, 2017

Transformation of Predictions in HR since 2015

Every year Bersin By Deloitte publishes “Predictions” that will impact HR and talent.  

This article shows the predictions for 2015, 2016 and 2017, including similarities and changes over time.

As will be seen below, the most common point in the last 3 reports is the increase in importance of engagement. It means companies realize that employees are the most important capital they have to reach the target.    

Furthermore, in 2015 “integrated talent management” was a hot topic (the approach that recruitment, career management, performance management, succession planning, L&D and all other fields of HR need to work in an integrated way as an end to end process.) However, in 2017 topics like the future of work, organizational design, culture and feedback, and design thinking in HR seem more important. Change in performance management, feed-back design will be seen more also in 2017.

The scheme showing the top priorities in HR according to Bersin By Deloitte’s prediction reports.


No
2015
2016
2017
1
Engagement and Culture
Engagement is the number two issue on the minds of HR leaders (preceded only by leadership).
Today, it has become the center of all major talent, leadership and HR strategies.
Engagement and Culture
Real-time feedback, culture assessment tools, and other ways to capture and measure employee feedback will become a major new discipline within HR and business. (pulse survey, feedback app, social recognition tools)
Engagement and Culture
As a whole, the entire workforce (from Boomers to Millennials) is becoming more demanding than ever— pushing the topic of culture to ever higher levels of priority.
2
Performance Management
In 2015, organizations should look to make it more simple, transparent, and developmental in nature.
Performance Management
We have entered a new era of “management thinking”—one which takes us to a new set of principles about how we lead and empower people, and how we set goals and evaluate performance.
Performance Management
The change in performance management (moving from an annual to continuous model) will be supported by a new breed of performance management software vendors.
3
Simplifying Workforce
Employees in almost all roles are “overwhelmed” by the ever-increasing flood of technology, messages, and tasks at work. Simplifying is important. (flexible working, open Office, free food, small teams, simplifying work environment etc
Talent Management
A new generation of performance management, recruitment, learning, wellness, and employee feedback systems will arrive, supporting new models and tools for people management.
Redesign of performance management process, typically moving from top-down rating and ranking to a feedback-centric, developmental, often rating-less model.
Organizational Design
Organization design, including structure, roles, talent mobility, and the role of leadership, must become flexible and adaptive—changing many elements of HR.
(Break functional groups into teams—teams that are smaller, flatter, and more empowered—and leaders should focus on hands-on leadership, not leadership from behind a desk)
4
Corporate Learning
2015 is a transformational year for L&D; organizations should redesign their “learning architecture,” and bring formal, informal, and the exploding world of external content into an integrated digital learning experience for employees.
Despite the growth in digital content, face-to-face learning is back. As organizations become more global, we need to meet each other to learn and share.
Corporate Learning
Learning teams will focus more on “experience” and less on “program design,” and end-to-end design thinking will spread throughout L&D; curation and knowledge-sharing will grow.
Learning & Development
The corporate L&D market is undergoing one of its most disruptive times in the last 15 years.
5
Talent Acquisition
In 2015, organizations must embrace network recruiting, and focus on brand, candidate relationship management, referral recruiting, the data science of recruiting, and leveraging external networks.
Digitalization
Digital HR will change the way we think about HR programs, service delivery, and how we curate and design the employee experience. (mobile app for employees)
This new digital focus for HR is not simply about technology; it changes the way we serve and support employees.
Digitalization
HR needs to do digital and be digital in everything
6
Talent Mobility
Companies that embrace mobility, and all it entails, create strong leadership, capability, and employee engagement.

If we offer people a process for “facilitated talent mobility,” then we can keep high performers, people are constantly being developed and challenged, the company thrives on a strong internal culture, and overall engagement increases.
Diversity and Inclusion
Inclusion and diversity will become an integral part of talent, HR, and business strategies at all levels. Companies not focused on this area will rush to catch up and learn.
After nearly two years of research, our findings point out conclusively that the highest-performing companies embed “inclusion” into talent practices everywhere in their organizations.
Diversity and Inclusion
Diversity, inclusion, and the removal of unconscious bias will become CEO-level issues in 2017.
7
Leadership
Building a global leadership pipeline requires a continuous focus on leadership at all levels. The leadership gap is wider than ever. In 2015, we must reinvest in the assessment and development of leaders to drive engagement, retention, and performance.
Leadership
Companies will continue to struggle with leadership development; leaders will advance young leaders faster, push new leadership models, and spend more money on end-to-end leadership programs. Mentoring and multigenerational support programs will grow and proliferate.
While HR practices tell us to promote leaders who are “ready,” in today’s rapidly changing companies we need to actively build leaders “through leadership experiences”— and let people lead sooner.
Leadership
In 2017, a focus on “digital leadership” and rethinking the leadership pipeline will be critical to addressing this perennial problem.
Young people shold better be pushed into leadership roles, supported so they can grow and improve
8
Talent Analytics
Now is the time for talent analytics. Off-the-shelf tools, a growing network of experts, and high-return case studies are making integrated talent analytics a “must do” for organizations in 2015.
People Analytics
People analytics will start to enter the mainstream of HR; many jobs will open up and new sources of data will start to feed the analytics team.
Several cloud-based analytics vendors are now offering outsourced “retention prediction” tools and sentiment analysis tools.
Analytics
Real-time feedback, pulse surveys, text and narrative analytics, and network analytics tools will become mainstream in 2017.
9
HR Technology
Integrated talent and HR technology is now easier to find than ever. In 2015, organizations should budget and put in place a plan to replace and upgrade systems—to build an engaging “system of engagement” for managers and employees.
Employee Experience People Data
Organizations will continue to replace core HR systems with integrated cloud technology, but it will be expensive, time-consuming, and may not deliver on all of the talent management tools we need.
Employee Experience
The concept of “total employee experience,” focused on design thinking and the simplification of work, will become a major focus in HR.
The disciplines of design thinking, experience design, and digital app design will start to go mainstream within HR. Most HR teams will stop designing “programs” and start designing “experiences.”
10
HR Team
With all of the changes taking place in business and technology, HR professionals should develop themselves, stay current on tools and our profession, and learn to become treasured consultants.
-
Wellbeing
A focus on employee wellbeing, productivity, and health will become an integral part of HR’s mission in 2017.
The strategy for 2017 is to move HR from the “personnel department” to a new role as the “consultant in human performance.”
  

Although there are very important points at this scheme that companies need to integrate to their approaches, in reality it doesn’t work that fast. Most of the companies even weren’t adapted to “integrated talent management” that has still been talking since the beginning of 2010s.
However if we are talking about “strategic HR” or taking place at C-suite, then we need to be more pro-active, focus more on understanding needs of the business and how to better serve for achieving company’s targets.

Also, in Turkey, most of the companies are very far from catching these trends. Employer brand management, real-time feedback, personalized performance management, people analytics, diversity and inclusion, simplifying workforce are brand new topics that a few large companies focus on.

What about the situation in your country? Will you catch these predictions in 2017?

References:

Tuesday, January 3, 2017

University Students’ “Best Companies to Work for” in Turkey

Attracting talent became a major topic in HR in the last years.

The reason is, companies started to realize that employees are the most important “capital” they have to reach their objectives and make a difference among competition.

“Recruitment” was replaced by “talent acquisition” and “employer brand management” started to have an important role as an important tool to attract the talent.

The most important thing to attract talent is understanding their expectations and shaping / reshaping HR practices, company culture accordingly. And the most important tool to understand expectations is making surveys.

Thus, students’ viewpoint started to be more important especially for companies focusing on “new graduate” recruitment.

There are 2 important surveys targeting university students’ career expectations in Turkey.
1st is “En Gözde Şirketler” (Favorite companies).
2nd is “Turkey’s Most Attractive Employers” made by Universum since 2014.

The results are similar at some point; and very different at some other. The objective of this article is to share differences and similarities; and also to evaluate the reasons of differences by considering the 2016 results of both surveys.

En Gözde Şirketler (Favorite Companies) Survey

This survey is made since 2009 by Realta Consultancy & Bloomberg Businessweek Türkiye.

In 2016, 24,335 students from 80 universities participated at En Gözde Şirketler (Favorite Companies) survey.

Faculties of participants;
















The reasons students choose their favorite companies in Turkey seem to be;
  • Company’s prestige
  • Company’s positioning in the industry
  • Company’s promising future
  • Company’s vision (having a clear vision)
  • Personal development opportunities
  • Financial power
  • Being a good reference for the future
  • Harmony between company – person
  • Growth rate
  • Professional development opportunities



Most Attractive Employers Survey

This survey first started in 1988. However in Turkey, Universum started to make surveys in 2013.
In 2016, 36,227 students from 38 universities joined “Turkey’s most attractive employers” survey.

Faculties of Participants:



Regarding industry preferences of participants, educational and scientific institutions rate 1st, media – advertising industry rate 2nd, healthcare services rate 3rd.

Students’ career aspirations are listed as follows:
  • To be entrepreneurial or creative / innovative
  • To have an international career
  • To be a leader or manager of people
  • To have work/life balance
  • To be secure or stable in my job
  • To be dedicated to a cause or to feel that I’m serving a greater good
  • To be a technical or functional expert
  • To be autonomous or independent
  • To be competitively or intellectually challenged


Companies’ Rankings at Both Surveys

Ranking
Company
Favourite Companies Survey
Most Attractive Employers Survey (Business / Commerce)
Most Attractive Employers Survey (Engineering)
1
Mercedes Benz
1
28
15
2
Unilever
2
8
11
3
P&G
3
25
45
4
Microsoft
4
6
5
5
THY
5
2
6
6
Google
6
5
2
7
CocaCola
7
10
28
8
Merkez Bankası
8
-
-
9
Aselsan
9
21
4
10
Turkcell
10
24
26
11
Finansbank
11
-
-
12
Ülker
12
-
-
13
IBM
13
34
19
14
Bosch
14
44
13
15
Loreal
15
15
41
16
Ziraat Bankası
16
9
78
17
Ford Otosan
17
49
14
18
Türk Telekom Grubu
18
26
34
19
İş Bankası
19
11
71
20
Deloitte
20
31
93
21
Arçelik
21
57
32
22
Garanti Bankası
22
30
-
23
Vodafone
23
53
57
24
Tubitak
24
17
7
25
TAI
25
-
10
26
Akbank
26
54
-
27
Samsung
27
16
17
28
PWC
28
27
95
29
Nestle
29
37
37
30
ETI
30
68
47
31
Philip Morris
31
19
55
32
Enerjisa
32
83
27
33
Toyota
33
42
49
34
Nike
34
-
-
35
Anadolu Jet
35
-
-
36
Pepsi Co
36
45
68
37
Pfizer
37
86
52
38
Siemens
38
98
12
39
BAT
39
40
84
40
Pegasus
40
23
58
41
Şişecam
41
-
60
42
Yapı Kredi
42
36
-
43
Migros
43
66
99
44
Accenture
44
-
-
45
TAV
45
-
31
46
Tofaş
46
79
51
47
Havelsan
47
-
21
48
Henkel
48
80
64
49
Sütaş
49
-
-
50
Renault
50
85
50





80 Universities / Favourite Companies
Reasons of Choosing Favourite Companies
36 Universities / Most Attractive Employers
Students’ career aspirations are listed as follows:
Company’s prestige
To be entrepreneurial or creative / innovative
Company’s positioning in the industry
To have an international career
Company’s promising future
To be a leader or manager of people
Company’s vision (having a clear vision)
To have work/life balance
Personal development opportunities
To be secure or stable in my job
Financial power
To be dedicated to a cause or to feel that I’m serving a greater good
Being a good reference for the future
To be a technical or functional expert
Harmony between company – person
To be autonomous or independent
Growth rate
To be competitively or intellectually challenged
Professional development opportunities
-




Although the scope of information written for these two surveys are different, they give valuable insight for having some viewpoints.

  • En Gözde Şirketler was made in 80 universities with 24,335 students, but Universum survey was made in 38 universities with 36,227 students. So, 1st reflects the viewpoint of a more large mass all over Turkey. However the 2nd was made in a more limited scope with more participation. It shows a more detailed picture of audience at target universities.  
  • Participants of En Gözde Şirketler Survey give more importance to strength of company; whilst Most Attractive Employers Survey shows that students focus more on their development.  Difference of the audiences most likely caused that.
  • Differences of companies’ rankings are also most likely because of that. It is also important to consider the faculty distribution of participants for that difference.   
  • If a company wants to have a viewpoint on the employer brand of the company all over Turkey, En Gözde Şirketler (Favourite Companies Survey) seems to give a better insight. However if a company wants to focus on its employer brand at some target universities and develop strategy according to results, Most Attractive Employers Survey seem to be more helpful.


It is very important to be ranked at these lists because it shows value of the employer brand. However the most important thing is to be listed each year in a stable way because it shows the real value.

Looking forward to 2017’s results!


References: